-> LA Medical Spa that was prepping for an expansion into a premier DTLA location.
-> I pitched myself as a full-service brand manager and creative.
-> I pitched myself as a full-service brand manager and creative.
↓ Below is a case-study-style summary of my work managing branding and marketing for SCULPT Los Angeles.
Instagram /
Branding & Content Creation
After creating an archive of past content, I updated bio copy, made simple story highlight covers, and created a visual brand identity.
Working in line with HIPAA, I made photo and video content while accompanying clients, influencers, and celebrities through their appointment.
Working in line with HIPAA, I made photo and video content while accompanying clients, influencers, and celebrities through their appointment.
↓ One video got 8M+ views overnight
Clinic Design / Partnership Strategy
With the opening of the new DTLA location at The Bloc, we wanted to bring the fun and social atmosphere to treatment rooms. We decided on plentiful mirrors and playful neon lights to match the urban nature of the new location while setting the stage for content creators. Other design features included a branded wall wrap to secure marketing grants.
Social Media Success + DTLA Office Design Led to
$10,000 in Marketing Grants
from CoolSculpt
Marketing / Vendor Relations
I met with sales representatives from pharma partners like Allergan, Merz, and Upneeq to sharpen my language around treatments and outcomes. I also connected with the marketing team of DTLA shopping center and a rep for some EV charging digital boards at a nearby Whole Foods.
Marketing /
Brochures & Business Cards
Sculpt’s brochure-like handouts printed on 8.5”x11” paper and business cards with outdated contact information left them overdue for an update to brand materials.
I designed new brochures and cards + fulfilled the print orders with a local shop in Los Angeles.
I designed new brochures and cards + fulfilled the print orders with a local shop in Los Angeles.
Conclusion / What I Left Behind
I added all of the content on a USB with all of the materials related to the brochures and business cards, including enough video content to last a few weeks after my departure.
Along with the USB was a summary document that retained log-ins, contact info for who I met with, what was accomplished during my time there, and what I didn’t get to in my time there that I recommended as next steps.
Along with the USB was a summary document that retained log-ins, contact info for who I met with, what was accomplished during my time there, and what I didn’t get to in my time there that I recommended as next steps.