-> South Carolina boutique that started as a locals-only shop for women and grew its online presence into a nationally known boutique.
-> I came in for content creation and helped with branding and conceptual campaigns.
-> I came in for content creation and helped with branding and conceptual campaigns.
↓ Below is a case-study-style summary of my work over 4 years as a part of the creative team at MyKim Collection.
Brand / Tone & Presence
I took the look and feel of MyKim and distilled it into a simple brand board and strategy deck based off data from the previous year’s Instagram post + paid ad performance.
Social Media / Content Creation
We had a rhythm of 1-3 hard posts a day + a daily IG story set. In early 2020, we started making video content to anchor the brand voice.
Copy Samples ↓
Marketing / Community Relations
We partnered with local businesses like floral shops on Mother’s Day, wineries for Devine Day Out community event, and created social media contests to strengthen our community presence and reach.