-> The way fans are engaging with sports is evolving with every turn of consumer tech. How can ESPN keep up?
↓ Below are some highlights from how we answered ESPN’s brief.
ESPN: For the Fans / Creative Concept
Fans move around more often.
Players change teams more often.
We “follow” athletes for much more than their sports performance.
Niche sports are getting viral moments and have the appeal of novelty.
The personal stakes far outpace the communal in modern sportswatching.
Players change teams more often.
We “follow” athletes for much more than their sports performance.
Niche sports are getting viral moments and have the appeal of novelty.
The personal stakes far outpace the communal in modern sportswatching.
Manifesto Video / Creative Pitch
- COMING SOON -
MyESPN / App Build-Out
ESPN+ users can opt-in to an algorithm-based profile that becomes an evolving mirror into their fan experience.
Made with Andrew Harper, Cam Rogers, and Hunter Chambers.