-> South Carolina boutique that started as a locals-only shop for women and grew its online presence to reach customers across the US. 

-> I came in for content creation and helped with branding and conceptual campaigns. 

↓ Below are some samples of my work over 4 years as a part of the creative team at MyKim Collection. 

I took the look and feel of MyKim and distilled it into a simple brand board and strategy deck based off data from the previous year’s Instagram post + paid ad performance.

We had a rhythm of 1-3 feed posts a day + a daily IG story set. In early 2020, we started making video content to anchor the brand voice.

<- To the left is some content I shot and edited to music. 

 Copy samples ->

I scouted locations, helped arrange props, and styled outfits along with making content.

We partnered with local businesses like floral shops on Mother’s Day or wineries for community events along with social media contests to strengthen our community presence and reach.








<- Promotional pieces from different campaigns