Shortlisted - Young Ones by The One Show


Case Study



Meet Mister Sweet! - Mascot and Voice of Social Media


Instagram | A Drop of Sweetness as you Doomscroll



Out of Home | While you’re Running Errands on Autopilot


Stunt | Fanta Made with Annoying Orange Juice
Sweeten Gen Z’s Childhood Memories by Bottling Up an Annoying One





TikTok | Annoying Orange Promo & Mister Sweet’s Comments



Activation | Bottle Cap Code can be Redeemed for Prizes

   

Copywriter - Paris Cipollone
Art Director - Gabrielle Loughlin

Fanta      Crayola      Wilson      Reddit
Victorinox     GoPuff