Shortlisted - Young Ones by The One Show

Case Study

Meet Mister Sweet! - Mascot and Voice of Social Media

Instagram | A Drop of Sweetness as you Doomscroll

Out of Home | While you’re Running Errands on Autopilot

Stunt | Fanta Made with Annoying Orange Juice
Sweeten Gen Z’s Childhood Memories by Bottling Up an Annoying One

TikTok | Annoying Orange Promo & Mister Sweet’s Comments

Activation | Bottle Cap Code can be Redeemed for Prizes


Copywriter - Paris Cipollone
Art Director - Gabrielle Loughlin

Fanta      Crayola      Wilson      Reddit
Victorinox     GoPuff