Shortlisted - Young Ones by The One Show

Case Study 

Mister Sweet - Mascot and Voice of Social Media

Instagram | A Drop of Sweetness as you Doomscroll

Out of Home | A Splash of Sweetness while you’re Running Errands on Autopilot

Stunt | Sweetening Gen Z’s Childhood Memories by Bottling Up an Annoying One | Fanta Made with Annoying Orange Juice

TikTok | Annoying Orange Promo & Mister Sweet’s Optimism in Comments

Activation | Annoying Orange Bottle Cap Code can be Redeemed for Tickets and Merch


Copywriter - Paris Cipollone
Art Director - Gabrielle Loughlin

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