I. Ad Campaigns
II. Video Projects
III. Take a break from the ads
IV. Can advertising be punk?
about
★ Shortlisted - Young Ones by The One Show★
Case Study
Mister Sweet - Mascot and Voice of Social Media
Instagram | A Drop of Sweetness as you Doomscroll
Out of Home | A Splash of Sweetness while you’re Running Errands on Autopilot
Stunt | Sweetening Gen Z’s Childhood Memories by Bottling Up an Annoying One | Fanta Made with Annoying Orange Juice
TikTok | Annoying Orange Promo & Mister Sweet’s Optimism in Comments
Activation | Annoying Orange Bottle Cap Code can be Redeemed for Tickets and Merch
Copywriter - Paris Cipollone
Art Director - Gabrielle Loughlin
“Check Us Out!” - Fanta Crayola Wilson Reddit Victorinox GoPuff